Design Ideas
Information & Content
You need to
decide how much or how
little information you want to give people. A good designer can put
this into an easy and logical syntax. Think about your
existing clients, what sort of questions have they had about your
product or service?
Simplicity is
the key! Everything
should be easy on the eyes and easy to find, especially your contact
information!
Layout, Flow & Composition
First impressions count!
Generally
speaking, in the western
world, we are used to reading things from left to right, and top to
bottom. This important design element is taken into account in all
forms of print and digital media. Of course, there are always
exceptions to this rule and a good designer should be able to
“think
outside of the box”
When your web page opens what
is the first thing that catches your eye? What information do you see
first and last? Do the graphical elements on the page balance out the
textual elements?
Ultimately,
every page of your site
should be easy to look at and navigate through.. Too much can be
overwhelming or confusing.
Colour & Contrast
What stands out?
Is it easy to
see and read?
You may have
already decided on colours
for your business. If so, these could be repeated through out your
site. If this is not the case, you may like to think about what
colours best represent the feel of your business. ie: Bright,
vibrant, energetic colours. Bold, sophisticated, corporate colours.
Calm, cool, peaceful colours.
You could
choose several colours that
look great together, or one colour with several shades or textures.
Or maybe black and white is appropriate for your website.
Search Engine Optimisation
Search Engines
such as Google, Yahoo,
Alta Vista, etc, do not automatically index all webpages. Web
designers have ways of ensuring that your site is noticed by the
search engines. This is arguably, the most important aspect of a
websites design and code. What is the point of having a website if
nobody can find it?
Search Engines
have programmes (called
robots) that are automated to run around the world wide web via links
on other web pages. When they find a new page, they scan a copy of it
for their cache and index the url. It can sometimes take up to two or
three weeks for a 'robot' to find your new site, depending on how
many other pages have placed links to your site. This is why it is a
good idea to submit your url to popular directory sites, the more the
better!
Once a your
site has been indexed, it
will then be listed with relevant searches based on keywords either
in the meta-tags in the code, or keywords in the content of the site.
Different search engines place different degrees of importance on
each element of the site, eg, text, headings, alt tags etc.
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